Our Story

Welcome to DAB Fashion Style, where activewear finds its most vibrant and empowering expression. We are more than a clothing brand; we are a symbol of the strength and determination of women worldwide.

At the heart of DAB is the inspiring story of our founder, Daniela Ospina. In 2021, after facing her own challenges in pursuit of a healthy and active lifestyle, Daniela decided to channel her passion for fitness and fashion into creating a brand that would reflect the strength and beauty of Latina women and women from all walks of life.

Daniela's journey to fitness began when she found herself at a crossroads in her life, grappling with insecurities and doubts about her own body. It was then that she discovered the transformative power of activewear, not just as a tool for enhancing her physical performance, but also as a means to boost her confidence and self-esteem.

At DAB, we believe in the unlimited potential of women to change the world and discover their true selves. We strive to offer garments that are not only functional and flattering, but also empowering. We want every woman who wears our clothes to feel like a queen, highlighting every curve and every achievement, even in the most challenging moments of her journey towards success.

Our mission is simple yet powerful: to help women feel confident in their own skin and embrace every step of their personal journey towards fulfillment and success. We believe that confidence is the key to unlocking our full potential, and our clothes are designed to be the catalyst for that confidence, encouraging women to dare to step out of their comfort zone and discover what they are capable of achieving.

At DAB Fashion Style, we don't just dress bodies; we dress dreams, aspirations, and the promise of a future filled with endless possibilities. Join us on this journey towards self-discovery and unwavering confidence. Together, we can conquer the world, one garment at a time.